Ries Report at theriesreport.com http://www.theriesreport.com/ Keeping marketers focused. en-us © 2007 theriesreport.com. 2 THERIESREPORT.com http://www.theriesreport.com http://www.theriesreport.com/images/the_ries_report2.gif The Reis Report: Keeping marketers focused. Shoe Business http://www.theriesreport.com/index.php?video_id=64 Shoe Business Added 10/8/2008 First Do Something http://www.theriesreport.com/index.php?video_id=63 First Do Something Added 10/1/2008 Passalong Advertising http://www.theriesreport.com/index.php?video_id=62 Passalong Advertising Added 6/26/2008 The Hammer & the Nail http://www.theriesreport.com/index.php?video_id=61 The Hammer & the Nail Added 5/23/2008 Birth of a Medium http://www.theriesreport.com/index.php?video_id=60 Birth of a Medium Added 5/14/2008 Sticky Slogans http://www.theriesreport.com/index.php?video_id=59 Sticky Slogans Added 4/21/2008 Kill the Cash Cow http://www.theriesreport.com/index.php?video_id=58 Kill the Cash Cow Added 3/26/2008 Shape of a Logo http://www.theriesreport.com/index.php?video_id=57 Shape of a Logo Added 3/14/2008 What makes a movie star? http://www.theriesreport.com/index.php?video_id=56 What makes a movie star? Added 3/6/2008 Ladders in the Mind http://www.theriesreport.com/index.php?video_id=55 Ladders in the Mind Added 2/20/2008 Sad Days at Sears http://www.theriesreport.com/index.php?video_id=54 Sad Days at Sears Added 2/11/2008 Perception vs. Reality http://www.theriesreport.com/index.php?video_id=53 Perception vs. Reality Added 1/30/2008 Politics http://www.theriesreport.com/index.php?video_id=52 Politics Added 1/22/2008 Focus in the News http://www.theriesreport.com/index.php?video_id=51 Focus in the News Added 1/8/2008 Who is the enemy? http://www.theriesreport.com/index.php?video_id=50 Who is the enemy? Added 12/18/2007 Power of Flanking http://www.theriesreport.com/index.php?video_id=49 Power of Flanking Added 12/13/2007 Power of the Name http://www.theriesreport.com/index.php?video_id=48 Power of the Name Added 12/7/2007 Visual difference http://www.theriesreport.com/index.php?video_id=46 Visual difference Added 12/1/2007 First in Mind http://www.theriesreport.com/index.php?video_id=45 First in Mind Added 11/12/2007 Mushy Middle http://www.theriesreport.com/index.php?video_id=44 Mushy Middle Added 11/1/2007 Be the Opposite http://www.theriesreport.com/index.php?video_id=41 Be the Opposite Added 10/22/2007 Fox Business Appearance http://www.theriesreport.com/index.php?video_id=42 Fox Business Appearance Added 10/20/2007 Brand Atlanta http://www.theriesreport.com/index.php?video_id=37 Brand Atlanta Added 10/16/2007 Launching a new brand http://www.theriesreport.com/index.php?video_id=35 Launching a new brand Added 10/9/2007 Saturn needs to rethink its strategy http://www.theriesreport.com/index.php?video_id=34 Saturn needs to rethink its strategy Added 9/25/2007 Fox Business Appearance http://www.theriesreport.com/index.php?video_id=38 Fox Business Appearance Added 9/14/2007 Our advice: Focus. http://www.theriesreport.com/index.php?video_id=32 Our advice: Focus. Added 9/12/2007 The Japanese Disease http://www.theriesreport.com/index.php?video_id=29 The Japanese Disease Added 8/30/2007 The Curtain http://www.theriesreport.com/index.php?video_id=30 The Curtain Added 8/30/2007 The trouble with double branding http://www.theriesreport.com/index.php?video_id=22 The trouble with double branding Added 8/23/2007 Brand building takes time http://www.theriesreport.com/index.php?video_id=24 Brand building takes time Added 8/23/2007 The Japanese disease http://www.theriesreport.com/index.php?video_id=21 The Japanese disease Added 7/20/2007 Category first, brand second http://www.theriesreport.com/index.php?video_id=20 Category first, brand second Added 7/20/2007 iPhone http://www.theriesreport.com/index.php?video_id=16 iPhone Added 5/5/2007 Wiggles http://www.theriesreport.com/index.php?video_id=18 Wiggles Added 5/4/2007 Acura http://www.theriesreport.com/index.php?video_id=11 Acura Added 5/2/2007 Wii http://www.theriesreport.com/index.php?video_id=19 Wii Added 5/2/2007 Razr http://www.theriesreport.com/index.php?video_id=17 Razr Added 4/1/2007