Al has filtered out all the technical confusion about advertising, and given us the fundamentals on a silver platter. My favorite thing is how he interacts directly with us by asking us questions that make us realize how stupid advertising is. Who in the world can relate to "Zoom Zoom?" Giving proof in financial numbers also shows companies the implications for breaking these rules. Al is Six Sigma for marketing: he eliminates all waste in advertising and marketing.
Keep it coming Al.

Well, GM is starting to listen, sorting things out:
http://www.autoblog.com/2008/07/09/gm-brands-might-not-go-under-the-ax-but-competing-models-will/
This Lutz guy may really do smth good, especially the Volt project is a great idea, it is so much expected even here in Europe! But I somehow think they will make somewhere yet another very stupid mistake...

So hard to believe when im just starting to learn concepts of advertising, specially when it is with a very simple explanation of how this work vs tons of big book telling me oposite
Im still doubting because the model is so simple, but this is actually how people and decide.
Im going to still thinking the rest of the week about that simple quiestion ¿why should i buy that product?
I hope to find more answers than questions